Connect with us

Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining a light on the various forms of creativity Vans has always supported.

T

his year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.

“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”

The first installment of This Is Off The Wall is “Girls Skate India”, an emotional narrative that shows female skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. Featuring Vans athletes Lizzie Armanto and Atita Verghese, “Girls Skate India” shows Indian girls gain confidence through skateboarding and highlights how a nontraditional activity provides an outlet for them to express themselves.

 

“Girls Skate India” captures the power that skate culture can have on a community. In living by its ethos of enabling creative expression and to share the philosophy of “Girls Skate India”, Vans will mobilize around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day.

Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, Vans welcomes everyone to these clinics and encourages the emerging women’s skate community to come together and celebrate creativity. Visit vans.eu/girlsskate to learn more about skate clinics near you.

“Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,” shares April Vitkus, Senior Director of Vans Global Brand Marketing. “We are hopeful that shining a light on skateboarding to girls and women will showcase how empowering it can be.”

“Girls Skate India” is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.eu/girlsskate and join the conversation by using #OffTheWall on social media.

Newsletter

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News

TRAVIS SCOTT’S NIKE AIR FORCE 1 LOW RELEASE DATE

mm

Published

on

By

Travis Scott Air Force 1

2019 has been Travis Scotts year as far as his Air Jordan collaborations are concerned. This month the Houston native is adding these forthcoming Air Force 1 low’s this impressive lineup of Nike collaborations.

The intricate model’s most striking feature has to be the giant gold zipper that runs down the entire tongue. In addition to this uppers are made up of a blend of dark and light colours with gold detailing emblazoned all over. The look gets finished off with a sail midsole and gum rubber outsole.

This model is slated to release November 16th at various retailers be sure to check back on crepjunkie.com for more release info.

Check below for more images.

Travis Scott Air Force 1

Continue Reading

News

GORE TEX COLLECTION RELEASE INFO

mm

Published

on

By

Winter is coming and Nike are already serving up some heat to survive these forthcoming colder months . The ‘Swoosh’ brand links up with the windproof and waterproof specialists Gore Tex on these slew of Air Force 1 Silhouettes.

These models  come fully winter ready thanks to the layer of Gore Tex membrane  on the uppers that will keep your feet dry and warm .

The four iterations include, yellow, black olive and beige with Gore Tex branding emblazoned on the uppers to remind you of the level of protection that you’re getting.

Click Here for stockists and check below for more images. 

Continue Reading

News

MAN ARRESTED FOR SELLING $127 MILLION IN FAKE FOOTWEAR

mm

Published

on

By

The NYPD recently arrested a Queens native after a decade-long fraud investigation that smashed a counterfeit ring that imported over $5M worth of fake timberlands, UGGS and other footwear into NYC.

Since 2011, Federal prosecutors have alleged that Hai Long Huang had been sending containers of fake footwear into New York from China.t.

William C. Lopez/NY Post

The Timberland boots were found to be fake when law enforcement agents removed Timberland’s signature tree from the bottom of the shoe, which revealed a ‘Fangeli’ logo. During another sale a federal agent was able to purchase a case containing twelve pair of Timberlands for $515.

Huang is reported to have shipped 27,252 of fake Uggs, with a sale value of $4,741,840. He also sold 6000 pairs of the Timberland boot, that totalled a sale value of $123 million.

Huang appeared in court yesterday and released on $75K secured bond.

Continue Reading

Trending