Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining a light on the various forms of creativity Vans has always supported.
his year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”
The first installment of This Is Off The Wall is “Girls Skate India”, an emotional narrative that shows female skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. Featuring Vans athletes Lizzie Armanto and Atita Verghese, “Girls Skate India” shows Indian girls gain confidence through skateboarding and highlights how a nontraditional activity provides an outlet for them to express themselves.
“Girls Skate India” captures the power that skate culture can have on a community. In living by its ethos of enabling creative expression and to share the philosophy of “Girls Skate India”, Vans will mobilize around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day.
Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, Vans welcomes everyone to these clinics and encourages the emerging women’s skate community to come together and celebrate creativity. Visit vans.eu/girlsskate to learn more about skate clinics near you.
“Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,” shares April Vitkus, Senior Director of Vans Global Brand Marketing. “We are hopeful that shining a light on skateboarding to girls and women will showcase how empowering it can be.”
“Girls Skate India” is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.eu/girlsskate and join the conversation by using #OffTheWall on social media.
NIKE AIR MAX 720 ‘SPECKLE’
The bold aesthetic of the Nike 720 has been fully embraced by the masses and Nike is keeping up with that demand thanks to a string of new colourways and this forthcoming ‘Black Speckle’ option surely won’t disappoint.
With any model, a black on black iteration will never disappoint, but with the Summer months upon us, the Swoosh has stopped short by lacing their futuristic model’s giant air unit with Orange speckles as well as various accents throughout the model. There has been no official release date on these as of yet but with the official images being released already they should be dropping real soon.
Hyper Royal And Cool Grey Nike Air Max 97
The slew of Air Max 97 releases is not set to ease up any time soon as Nike unveiled a new colourway for the forthcoming Summer months.
This iteration of the beloved 1997 runner gets blessed with a clean blend of Hyper Bluew and Cool Grey hues which is an ideal selection for the warmer months. In addition, the hits of the OG silver make an appearance throughout the upper breaking up the light and dark Cool Grey. The swoosh on the middle of the uppers, the pull tab and tongue all are finished off in Hyper Blue.
AThe look is completed with a white midsole and grey air unit and outsole. No official release date for these as of yet but stay tuned to Crepjunkie.com for more info and check out more images below.
AIR JORDAN 8 ‘REFLECTIONS OF A CHAMPION’
Jordan Brand is planning to launch a series of upcoming releases under the ‘Reflections of a Champion’ banner that pays homage to the first three NBA championships won by Michael Jordan’s. The series will feature three respective models the Air Jordan 6, Air Jordan 7 and this Air Jordan 8 that will feature 3M uppers
This iteration of the model features the same colour elements from the bugs Bunny’ 8s except for the uppers are completely covered in reflective 3M material. The ‘Reflections of Champion’ model is slated to drop June 8th So stay tuned to Crepjunkie.com for more info is slated to drop
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