Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining a light on the various forms of creativity Vans has always supported.
his year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”
The first installment of This Is Off The Wall is “Girls Skate India”, an emotional narrative that shows female skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. Featuring Vans athletes Lizzie Armanto and Atita Verghese, “Girls Skate India” shows Indian girls gain confidence through skateboarding and highlights how a nontraditional activity provides an outlet for them to express themselves.
“Girls Skate India” captures the power that skate culture can have on a community. In living by its ethos of enabling creative expression and to share the philosophy of “Girls Skate India”, Vans will mobilize around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day.
Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, Vans welcomes everyone to these clinics and encourages the emerging women’s skate community to come together and celebrate creativity. Visit vans.eu/girlsskate to learn more about skate clinics near you.
“Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,” shares April Vitkus, Senior Director of Vans Global Brand Marketing. “We are hopeful that shining a light on skateboarding to girls and women will showcase how empowering it can be.”
“Girls Skate India” is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.eu/girlsskate and join the conversation by using #OffTheWall on social media.
UNDERCOVER X NIKE WAFFLE RACER
Fashion brand UNDERCOVER have served up a first look at their forthcoming Nike collaboration. The noteworthy reveal their Paris showroom was the Nike Waffle Racer collaboration. The beloved model is presented in three clean colorways that range from turquoise, red and navy.
The uppers are swathed in a familiar mixture of quilted nylon and suede that maintains that retro look while the extended heel clip is dipped in a matching colour and finished with white speckles.
There’s no release info for these as of yet, although it is expected to launch as part of their 2019 collection. Stay tuned for more release information as we get it.
PACKER X ADIDAS EQT 91/18
Packer Shoes has linked up with Adidas Consortium on this forthcoming Adidas EQT collaboration which draws its influence from the trails of the great outdoors.
This iteration of the EQT 91/18 is the second pair from their stellar collaboration between the two. Moving away from the rugged looking finish of the previous pair this model has a more refined look that features a wool-blend Primeknit upper sat atop an all black Boost midsole.
The EQT 91/18 will first drop in a super limited release at Packer Shoes, store’s and packershoes.com Saturday, Sept. 29 and pairs will drop at select retailers after, let us know what you think of this drop in the comments below.
KANYE SHARES FIRST LOOK AT YEEZY BSKTBL SNEAKER
In between Kanye West’s random posts on his reignited Instagram account something special popped up today. The artist has posted what appears to be the first look at his debut Yeezy BSKTBL model. While his IG is littered with some lookbook images that no one has really been talking about, the above image has caused a considerable stir as this is the silhouette that will herald his foray into the Basketball performance sneakers.
There are no details on the model as of yet apart from what you see above. The model boasts hits of 3M on the heel and tongue. as well as a translucent midsole.
Stay tuned to Crepjunkie.com for more updates.
CHICKEN CONNOISSEUR: THE FORGOTTEN AIR MAX’S & TN’S!
NOVELIST: WHAT’S IN MY TRAINER COLLECTION?
KRANIUM: WHATS IN MY TRAINER COLLECTION?
JOSH LUBER: STOCKX LONDON, WHAT’S IN MY TRAINER COLLECTION, RESALE BUBBLE (FULL INTERVIEW)
UNDERCOVER X NIKE WAFFLE RACER
CREP SELECT: WHAT’S IN MY TRAINER COLLECTION
CHICKEN CONNOISSEUR: WHAT’S IN MY TRAINER COLLECTION! (PT1)
THE PANEL ONLINE AIR MAX DAY 2018 DISCUSSION
FIRST LOOK: AIR MAX ANIMAL PACK 2.0
JASON MARKK: OPENS LONDON FLAGSHIP STORE!
Uncategorized4 years ago
MIADIDAS CUSTOM OPTIONS ZX FLUX
News3 years ago
ADIDAS EQT GUIDANCE ’93 HITS MIADIDAS
News4 years ago
ADIDAS ORIGINALS FORUM MID RS “REPTILE” PACK
FEATURES3 years ago
NEW BALANCE 009 REVIEW
News10 months ago
NIKE AIR FORCE 1 07 PREMIUM ‘JUST DO IT’
News4 years ago
AIR JORDAN 1 PINNACLE
News1 year ago
NIKE AIR MAX 1 ‘WATERMELON’
INTERVIEWS4 years ago
STORMZY: MUM DON’T BUY ME CREP’S!