Fashion has always told a story, and the tale of how graffiti laden denim jackets, oversized trousers and shelltoe sneakers went from defining street style in the 1980’s to heavily influencing the fashion catwalks the world over.
If you, a new documentary by Mass Appeal founder Sacha Jenkins, chronicles how hip hop and its lasting relationship with fashion resulted in an expression of aspiration that resonated with an entire generation.
Featuring interviews with Damon Dash, Pharrell Williams, Kanye West and Karl Kani, Fresh Dressed explores the issues of identity, self expression and music and how it has influenced streetwear how we know it today.
Experiential events company We Are Parable has decided to screen this documentary – with a twist.
“The film does an exceptional job at showing how hip hop and fashion were intertwined in the states”, Anthony Andrews, Co-founder, said. “However, we wanted to create supporting events that focused on the UK story of streetwear and hip hop – what were our influences, what did we do? And that’s how “The History of Fresh” was born.”
“The History of Fresh” will be held on the 24th October, in East London, and will include an exclusive screening of “Fresh Dressed” (at the iconic Rio Cinema in Dalston) as well as a panel discussion featuring some of the UK’s most prominent streetwear experts (including representatives from the London College of Fashion, as well as Wale Adeyemi MBE, founder of B-side and Marc Hare, founder of Mr. Hare) to talk through how the UK took the style from America and made it their own.
The second event of the weekender is a fashion presentation (being held at London Fields Brewery), designed to showcase some of the most exciting streetwear designers including 4649 and No Fixed Abode. Featuring VJ-ing performances from Visonbombing.
“We feel that it’s massively important to show how streetwear is being represented in the UK and a showcase like this is the perfect vehicle to display the talent we have here.” Teanne Andrews, We Are Parable co-founder said.
“The History of Fresh”, the new experience of We Are Parable, gives audiences the opportunity to understand the long lasting impact of what it means to be “fresh dressed”.
Saturday 24th October 2015,
(2pm onwards)
Rio Cinema, 107 Kingsland High Street, London E8 2PB
Tickets are available now from: http://tinyurl.com/freshdresseduk
“The History of Fresh” – An immersive evening of fashion and music
Saturday 24th October 2015, 5pm till late – London Fields Brewery, 365-366 Warburton St, London E8 3RR (Free entry with film ticket) over 18s only
“Dressed up” We Are Parable x Got Soul
Sunday 25th October 2015, 6pm – 12am
Juno Shoreditch, 134 – 135 Shoreditch High St, London E1 6JE
