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Festivities to mark the 25th anniversary of the Air Max 90 have already come and gone, but next month see’s the Air Max 95  step to the fore to celebrate its 20th anniversary.

While Nike prepares to roll out releases to commemorate the iconic shoes birthday, we take a look back on the inception of this iconic sneaker.

The coveted 95 was the crep that shifted the runners game when it burst on to the scene in 1995 with its subtle grey and unapologetic striking neon yellow colour-way that really stood out from anything Nike had to offer at the time.

This was the brainchild of designer Sergio Lozano, who was enlisted to head up work on the project after achieving accolades from his work in Nikes tennis, training and ACG departments. The task set before him was a mammoth one, creating a trainer that would single handedly put the spotlight back on the runner, at a time when basketball shoes were dominating the sneaker scene.

What happens next was a uphill journey along an unbeaten path that brought the AM95 in to production.

Lozano spent some time in Beaverton while he was working for Nike and while he was taking in the lush country scenery, he envisioned the process of rain eroding the earth and transferred that concept to the striations that are a prominent feature on the runner. This idea however remained undisclosed for a few months until a brainstorming session for the Air Max 95 came about, in which he presented his idea. It was at this point however that he remembered a encounter with design heavyweight Tinker Hatfield in which he told Lozano. “That’s a great design but what’s the story?“ With that in mind he looked through some anatomy books housed within Nike’s design library, in which he found a correlation between the construction of the human body and product design. This concept was added to the 95,  along with the construction of human ribs vertebrae muscles and skin. When this was all used to create the first prototype it elicited such polarized opinions that the team had to fight overcome the naysayers, particularly as it didn’t feature a prominent swoosh.  Couple this with the fact that the flagship model featured a grey colour way, highlighted with hits of neon yellow added as a nod to Nike’s racing kit and the addition of a Forefoot visible air unit the 95 had a lot stacked against it.

However once it launched the unique model became a an instant fan favourite that was widely embraced by both the UK and American tastemakers and was further elevated to an iconic status by the masses. Within the UK this has to be one of the most recognizable silhouette in the Air Max series, so much so that it has been retroed on a slew of occasions in over 150 different color schemes.

 

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PUMA RS-0 LAUNCH BERLIN

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The HO Project Space located in Berlin was the destination for hundreds of guests this past Thursday. Movers and shakers from around Europe came to the RS-0 launch to celebrate the reboot of the PUMA Running System.

The RS-0 is the front-runner in this reboot boasting a classic silhouette with modern highlights and materials. The model will feature in three collaborations that will celebrate key movements in culture by influential brands, in the world of gaming, music, and photography.

Dropping alongside the RS-0 is the RS-100 that originally dropped in 1986 the model is served up textile and leather upper, padded collar, PUMA R-System technology for cushioning, and an icy green rubber outsole.

The third installment in this family will be the once Japanese exclusive RS-350 that dropped 1987. The RS-350 is a numerical step-style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the midsole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family.

Scroll down to see a photo recap of the event.

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NIKE DESIGNER SEAN MCDOWELL INSPIRATION BEHIND THE AIR MAX PLUS

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Amongst Nike’s pantheon of designers, Sean McDowell is a name that doesn’t get enough credit. The creative brain behind the much loved Air Max TN recently sat down with Nike News to discuss the process of creating the Nike Air Max Plus, which gained its inspiration from a few little-known sources. In his interview, McDowell explains that the inspiration for the creps distinct wavy upper and gradient colourways came from watching palm at sunset at a beach in Florida, while the shank on the midfoot was inspired by a whale’s tail breaching water.

Another little-known fact is that the outsole belonged to footlocker while the upper belonged to Nike. In addition to this creative process, the silhouette went numerous many phases before a final model was approved and was originally dubbed Sky Air.

To read more of this insightful story hit the link and head over to Nike News.

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AJ TRACEY ON THE AIR FORCE 1’S LONDON LEGACY

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While many young Crepjunkie’s may be coping their first pair of Nike’s Air Force 1’s this year, the silhouette has remained a firm fixture in both street fashion and Hip Hop culture since its 1982 inception. Shifting its basketball function to a streetwear standout. Handed down through generations, the look of the model always seems to remain timeless.

Stories of New York’s unwavering support for the shoe are countless, and other cities’ relationships and cultural connections to the Air Force 1 are no exception. During the late ’90s, London maintained a strict underground following of the Air Force 1 prior to its embrace of fashion, music, and celebrity. During this period, the shoe appeal was wholly organic, being adopted and definitively styled by the streets.

JD Sports played a pivotal role in the growing success of the Air Force 1 in London during the early 2000s, through their release of exclusive colourways that gained a cult following, with U.S stores and consumers importing styles from the UK. Over time, the shoe’s status continued to grow, with the AF1 Carnival acting as a true reflection of London culture. Most recently, however, was Samuel Ross’ A Cold Wall* take on the shoe that paid homage to the architecture of the city.

To celebrate the models 35th anniversary Nike looked to four contemporary Londoners to share their individual perspectives on the Air Force 1 and its legacy in London, with AJ Tracey commenting on how highly the city regards the shoe: “You could be going somewhere nice — to the club, for example — and wear a nice shirt, smart trousers and then instead of formal shoes, you would wear a pair of fresh pair of Air Force 1.”

To read more click HERE

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