While it might not be common knowledge to the masses who enter the doors of Nike’s UK flagship store in Oxford Circus, the Sneakers Cube located on the second floor has fast become a hub for London’s trainer community. Whether it be talks, guest appearances, parties or the gems of seasoned collectors that get displayed one thing is certain the brand is doing its very best to connect with community. Most recently in celebration of the 25th birthday of the Nike Air Max BW, crep connoisseurs/bloggers The Word On The Feet and King Of Trainers were given the opportunity to showcase a dope selection of five Nike BW’s from different era’s in sneaker history donated courtesy of various collectors. Check out our gallery above for a closer look.
The Air Max Classic BW, envisioned by Tinker Hatfield and originally released in 1991, utilized the same Nike Air-Sole unit as the Air Max 90 but enlarged its window, and thus became colloquially known as “Big Window.” The name may not be particularly inventive, but the silhouette’s enduring swagger is undeniable. Cloaked in black with hits of Persian violet, the Air Max Classic BW was new jack swing materialized. In the States, it became a staple of distance runners and, moreover, a favored accessory of the era’s R&B stars — as countless album covers attest. The shoe had a similar impact on street-style in Europe, where it was swiftly integrated into the hip-hop and rave scenes on both the continent and in the UK. The Air Max Classic BW in Persian violet is being released alongside multiple colorways of the newly designed Air Max BW Ultra. The Air Max BW Ultra reduces weight through a cored midsole and outsole, which is married to a lightweight and breathable upper of two-tone mesh.
The Air Max Classic BW OG will be launching March 8, and the Air Max BW Ultra will be available beginning March 3 at Nike.com and select retailers worldwide.
The Nike BW Display will run from Thursday 3rd of March to the 20th March 2016 at Nike’s UK flagship store Niketown in Oxford Circus W1
PUMA RS-0 LAUNCH BERLIN
The HO Project Space located in Berlin was the destination for hundreds of guests this past Thursday. Movers and shakers from around Europe came to the RS-0 launch to celebrate the reboot of the PUMA Running System.
The RS-0 is the front-runner in this reboot boasting a classic silhouette with modern highlights and materials. The model will feature in three collaborations that will celebrate key movements in culture by influential brands, in the world of gaming, music, and photography.
Dropping alongside the RS-0 is the RS-100 that originally dropped in 1986 the model is served up textile and leather upper, padded collar, PUMA R-System technology for cushioning, and an icy green rubber outsole.
The third installment in this family will be the once Japanese exclusive RS-350 that dropped 1987. The RS-350 is a numerical step-style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the midsole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family.
Scroll down to see a photo recap of the event.
NIKE DESIGNER SEAN MCDOWELL INSPIRATION BEHIND THE AIR MAX PLUS
Amongst Nike’s pantheon of designers, Sean McDowell is a name that doesn’t get enough credit. The creative brain behind the much loved Air Max TN recently sat down with Nike News to discuss the process of creating the Nike Air Max Plus, which gained its inspiration from a few little-known sources. In his interview, McDowell explains that the inspiration for the creps distinct wavy upper and gradient colourways came from watching palm at sunset at a beach in Florida, while the shank on the midfoot was inspired by a whale’s tail breaching water.
Another little-known fact is that the outsole belonged to footlocker while the upper belonged to Nike. In addition to this creative process, the silhouette went numerous many phases before a final model was approved and was originally dubbed Sky Air.
To read more of this insightful story hit the link and head over to Nike News.
AJ TRACEY ON THE AIR FORCE 1’S LONDON LEGACY
While many young Crepjunkie’s may be coping their first pair of Nike’s Air Force 1’s this year, the silhouette has remained a firm fixture in both street fashion and Hip Hop culture since its 1982 inception. Shifting its basketball function to a streetwear standout. Handed down through generations, the look of the model always seems to remain timeless.
Stories of New York’s unwavering support for the shoe are countless, and other cities’ relationships and cultural connections to the Air Force 1 are no exception. During the late ’90s, London maintained a strict underground following of the Air Force 1 prior to its embrace of fashion, music, and celebrity. During this period, the shoe appeal was wholly organic, being adopted and definitively styled by the streets.
JD Sports played a pivotal role in the growing success of the Air Force 1 in London during the early 2000s, through their release of exclusive colourways that gained a cult following, with U.S stores and consumers importing styles from the UK. Over time, the shoe’s status continued to grow, with the AF1 Carnival acting as a true reflection of London culture. Most recently, however, was Samuel Ross’ A Cold Wall* take on the shoe that paid homage to the architecture of the city.
To celebrate the models 35th anniversary Nike looked to four contemporary Londoners to share their individual perspectives on the Air Force 1 and its legacy in London, with AJ Tracey commenting on how highly the city regards the shoe: “You could be going somewhere nice — to the club, for example — and wear a nice shirt, smart trousers and then instead of formal shoes, you would wear a pair of fresh pair of Air Force 1.”
To read more click HERE
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