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Last night adidas Originals hosted the launch of Future House in London’s trendy Shoreditch. This event ushered in the next phase of NMD LDN with PA’s from Wretch 32 and special guest Joey Bada$$ as well as choice selections being served up by Radio 1’s Annie Mac and Monki, Capital Xtra’s Manny Norte,  & Rinse FM’s Lily Mercer. Over the course of six days (Thursday 17th March – Tuesday 22nd March 2016), the venue will play host play host to a series of bespoke drop-in performances, initiatives and workshops to encourage visitors to walk their own path, to never fall in line. Each workshop built around music, art and fashion – the key pillars that form adidas Originals DNA to inspire emerging creatives. The first phase launched last night where guests were treated to an immersive experience built through a dystopian lens – the first instalment of many to follow.

The Future House space will be open to consumers where they can experience six days and six nights of artistic inspiration over two floors in celebration of NMD_ the shoe of a new generation of creative innovators. Check out our gallery for pictures from the nights affairs.

Full details of the events are available at: www.myfuture.is


 

CREPJUNKIE TVF

 

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FEATURES

PUMA RS-0 LAUNCH BERLIN

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The HO Project Space located in Berlin was the destination for hundreds of guests this past Thursday. Movers and shakers from around Europe came to the RS-0 launch to celebrate the reboot of the PUMA Running System.

The RS-0 is the front-runner in this reboot boasting a classic silhouette with modern highlights and materials. The model will feature in three collaborations that will celebrate key movements in culture by influential brands, in the world of gaming, music, and photography.

Dropping alongside the RS-0 is the RS-100 that originally dropped in 1986 the model is served up textile and leather upper, padded collar, PUMA R-System technology for cushioning, and an icy green rubber outsole.

The third installment in this family will be the once Japanese exclusive RS-350 that dropped 1987. The RS-350 is a numerical step-style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the midsole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family.

Scroll down to see a photo recap of the event.

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FEATURES

NIKE DESIGNER SEAN MCDOWELL INSPIRATION BEHIND THE AIR MAX PLUS

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Amongst Nike’s pantheon of designers, Sean McDowell is a name that doesn’t get enough credit. The creative brain behind the much loved Air Max TN recently sat down with Nike News to discuss the process of creating the Nike Air Max Plus, which gained its inspiration from a few little-known sources. In his interview, McDowell explains that the inspiration for the creps distinct wavy upper and gradient colourways came from watching palm at sunset at a beach in Florida, while the shank on the midfoot was inspired by a whale’s tail breaching water.

Another little-known fact is that the outsole belonged to footlocker while the upper belonged to Nike. In addition to this creative process, the silhouette went numerous many phases before a final model was approved and was originally dubbed Sky Air.

To read more of this insightful story hit the link and head over to Nike News.

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FEATURES

AJ TRACEY ON THE AIR FORCE 1’S LONDON LEGACY

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While many young Crepjunkie’s may be coping their first pair of Nike’s Air Force 1’s this year, the silhouette has remained a firm fixture in both street fashion and Hip Hop culture since its 1982 inception. Shifting its basketball function to a streetwear standout. Handed down through generations, the look of the model always seems to remain timeless.

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JD Sports played a pivotal role in the growing success of the Air Force 1 in London during the early 2000s, through their release of exclusive colourways that gained a cult following, with U.S stores and consumers importing styles from the UK. Over time, the shoe’s status continued to grow, with the AF1 Carnival acting as a true reflection of London culture. Most recently, however, was Samuel Ross’ A Cold Wall* take on the shoe that paid homage to the architecture of the city.

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To read more click HERE

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