Nike Unlaced is ‘a fantasy sneaker destination for women’ that is being unveiled during Paris Fashion Week, this is a new project that is aimed at redefining the future state of footwear for women.
The main purpose of this initiative is to inspire new and innovative curations, product styling and collaborations, whilst also helping to increase female representation in a predominantly male-dominated sneaker community.
While the underserved female market has always been an issue for the many brands who never seem to hit the mark, this welcomed project will launch in the summer of this year, and Nike claims that Nike Unlaced will be a fantasy sneaker destination for women, redefining the ways in which brands have served women to date.
The four key areas they are focusing on will be Expanded sizing unisex sizing on select styles and collaborative collections such as Virgil Abloh X Nike The TEN reducing the frustration of missing out on sizes. Sizes will also extend to Nike Air Force 1 and Air Max lines, providing ever-increasing options to collect, rock or stock.
Unique Retail Experiences local Nike Unlaced product curations by influential creatives and stylists from New York, Paris, London, Shanghai and more are coming soon.
Exclusive Services from personalised styling to VIP member experiences (including same-day delivery and exclusive hours), Nike Unlaced will increase connectivity and access to sneakers for women.
Creative partnerships with the likes of A.L.C.’s Andrea Lieberman and the International Girls Crew on the iconic Nike Cortez have also given new scope to sneaker collaborations; another highlight is the recent The 1 Reimagined project, Nike’s first collection of footwear designed entirely by a 14-strong female design collective.
UNDERCOVER X NIKE WAFFLE RACER
Fashion brand UNDERCOVER have served up a first look at their forthcoming Nike collaboration. The noteworthy reveal their Paris showroom was the Nike Waffle Racer collaboration. The beloved model is presented in three clean colorways that range from turquoise, red and navy.
The uppers are swathed in a familiar mixture of quilted nylon and suede that maintains that retro look while the extended heel clip is dipped in a matching colour and finished with white speckles.
There’s no release info for these as of yet, although it is expected to launch as part of their 2019 collection. Stay tuned for more release information as we get it.
PACKER X ADIDAS EQT 91/18
Packer Shoes has linked up with Adidas Consortium on this forthcoming Adidas EQT collaboration which draws its influence from the trails of the great outdoors.
This iteration of the EQT 91/18 is the second pair from their stellar collaboration between the two. Moving away from the rugged looking finish of the previous pair this model has a more refined look that features a wool-blend Primeknit upper sat atop an all black Boost midsole.
The EQT 91/18 will first drop in a super limited release at Packer Shoes, store’s and packershoes.com Saturday, Sept. 29 and pairs will drop at select retailers after, let us know what you think of this drop in the comments below.
KANYE SHARES FIRST LOOK AT YEEZY BSKTBL SNEAKER
In between Kanye West’s random posts on his reignited Instagram account something special popped up today. The artist has posted what appears to be the first look at his debut Yeezy BSKTBL model. While his IG is littered with some lookbook images that no one has really been talking about, the above image has caused a considerable stir as this is the silhouette that will herald his foray into the Basketball performance sneakers.
There are no details on the model as of yet apart from what you see above. The model boasts hits of 3M on the heel and tongue. as well as a translucent midsole.
Stay tuned to Crepjunkie.com for more updates.
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