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VANS ‘GIRLS SKATE INDIA’

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Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining a light on the various forms of creativity Vans has always supported.

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his year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.

“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”

The first installment of This Is Off The Wall is “Girls Skate India”, an emotional narrative that shows female skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. Featuring Vans athletes Lizzie Armanto and Atita Verghese, “Girls Skate India” shows Indian girls gain confidence through skateboarding and highlights how a nontraditional activity provides an outlet for them to express themselves.

 

“Girls Skate India” captures the power that skate culture can have on a community. In living by its ethos of enabling creative expression and to share the philosophy of “Girls Skate India”, Vans will mobilize around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day.

Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, Vans welcomes everyone to these clinics and encourages the emerging women’s skate community to come together and celebrate creativity. Visit vans.eu/girlsskate to learn more about skate clinics near you.

“Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,” shares April Vitkus, Senior Director of Vans Global Brand Marketing. “We are hopeful that shining a light on skateboarding to girls and women will showcase how empowering it can be.”

“Girls Skate India” is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.eu/girlsskate and join the conversation by using #OffTheWall on social media.

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THE PANEL ONLINE AIR MAX DAY 2018 DISCUSSION (PT2)

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The Panel is a burgeoning hub that hosts a slew of meaningful trainer related conversations that exists both online and in the real world.

Earlier this month The Panel hosted their second discussion, in celebration of Air Max Day 2018, covering a range of topics from Air Max Day, Sean Wotherspoon and the hype surrounding his Nike collab, and methods of how sneakers are released. Check out part 2 above.

Follow them on Instagram at @thepanel.online and join in the conversation at their group on Facebook by searching “The Panel – A Trainer Conversation.

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PHARRELL X ADIDAS CRAZY BYW ‘PINK’

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This past NBA All-Star game Pharrell Williams adidas Crazy BYW had an exclusive release and much like many of the All-Star weekend exclusives the model has been slated to get a wider release later this year although it will only be in two Pink colourways.

The first of the two will be served up in Black/Pink and the second will drop Pink/Black and as with the original they both will get Boost cushioning.

Both pairs are set to drop on Junke 2018 at various retailers but be sure to check back on crepjunkie.com for more info.

Pharrell adidas Crazy BYW G28182

Pharrell adidas Crazy BYW G28183

Source: Yeezy Mafia

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FENTY PUMA BY RIHANNA UNVEILS AVID TRAINER

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Fenty PUMA by Rihanna’s unleashing another model that is definitely set to be fit in during the forthcoming Spring and Summer months, the Avid Trainer.

This first offering of this sneaker/sandal fusion comes in two colourways, the first being ‘Bay’ and ‘Cherry Tomato’ and the second model is compleated in a ‘Vanilla Ice’ paint job.

The model drops March 30th on PUMA.com and all good Puma retailers.

Rihanna PUMA Fenty Avid Trainer Release Date

Rihanna PUMA Fenty Avid Trainer Release Date

Rihanna PUMA Fenty Avid Trainer Release Date

Rihanna PUMA Fenty Avid Trainer Release Date

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