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NEW BALANCE 009 REVIEW

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NEW BALANCE 009


Boston-based brand New Balance brand have always had their immense retro runner catalogue to fall back on over the years, but it looks like 2016 is set to be the year of hybrids fusions starting with the 009. The various runners housed within the 900 series are in a league of their own, within the brands collection of silhouettes. However, on this outing, the brand has lifted details from the uppers of a few pairs from the said 900 series archive and blended them together to create a model that takes the retro runner to the future.

The elements that the 009 draws from are namely the heel panel from the upper of the 999 and plastic panels found near the sock liner of the 998. The effortless execution of its lifestyle upper, hardcore running tech outsole combined with the choice of premium materials makes this a drop not to sleep on. The plush speckled suede effect provides subtle understated detail to the upper, that makes this easy to pair up with your daily wears. You also get contrasting dark grey leather on the “N” logo and foxing to compliment the cream colourway and 3M on the 009 heel branding.

As for the comfort factor? Well, a dual density midsole provides uber comfort and courtesy of the IMEVA HR sole that boasts specialised pressure mapping technology the 009 benefits from a well-cushioned wear and natural movement. The neoprene foam package on the collar moulds and forms to the shape of your ankle for added support.

This is all finished off with a reground rubber gum outsole that has flecks of different coloured rubber throughout. To sum it all up this model has enough elements to both satisfy fans of their retro range and sneakerheads looking for new styles from the brand. I would really like to see how far they can go with this model as the quality of this standard release is superb and the details throughout can rival any hyped up collaboration on the market.

There is a choice of three colourways at present blue, red and cream that you can pick up via the New Balance website for £100.

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FEATURES

PUMA RS-0 LAUNCH BERLIN

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The HO Project Space located in Berlin was the destination for hundreds of guests this past Thursday. Movers and shakers from around Europe came to the RS-0 launch to celebrate the reboot of the PUMA Running System.

The RS-0 is the front-runner in this reboot boasting a classic silhouette with modern highlights and materials. The model will feature in three collaborations that will celebrate key movements in culture by influential brands, in the world of gaming, music, and photography.

Dropping alongside the RS-0 is the RS-100 that originally dropped in 1986 the model is served up textile and leather upper, padded collar, PUMA R-System technology for cushioning, and an icy green rubber outsole.

The third installment in this family will be the once Japanese exclusive RS-350 that dropped 1987. The RS-350 is a numerical step-style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the midsole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family.

Scroll down to see a photo recap of the event.

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NIKE DESIGNER SEAN MCDOWELL INSPIRATION BEHIND THE AIR MAX PLUS

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Amongst Nike’s pantheon of designers, Sean McDowell is a name that doesn’t get enough credit. The creative brain behind the much loved Air Max TN recently sat down with Nike News to discuss the process of creating the Nike Air Max Plus, which gained its inspiration from a few little-known sources. In his interview, McDowell explains that the inspiration for the creps distinct wavy upper and gradient colourways came from watching palm at sunset at a beach in Florida, while the shank on the midfoot was inspired by a whale’s tail breaching water.

Another little-known fact is that the outsole belonged to footlocker while the upper belonged to Nike. In addition to this creative process, the silhouette went numerous many phases before a final model was approved and was originally dubbed Sky Air.

To read more of this insightful story hit the link and head over to Nike News.

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AJ TRACEY ON THE AIR FORCE 1’S LONDON LEGACY

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While many young Crepjunkie’s may be coping their first pair of Nike’s Air Force 1’s this year, the silhouette has remained a firm fixture in both street fashion and Hip Hop culture since its 1982 inception. Shifting its basketball function to a streetwear standout. Handed down through generations, the look of the model always seems to remain timeless.

Stories of New York’s unwavering support for the shoe are countless, and other cities’ relationships and cultural connections to the Air Force 1 are no exception. During the late ’90s, London maintained a strict underground following of the Air Force 1 prior to its embrace of fashion, music, and celebrity. During this period, the shoe appeal was wholly organic, being adopted and definitively styled by the streets.

JD Sports played a pivotal role in the growing success of the Air Force 1 in London during the early 2000s, through their release of exclusive colourways that gained a cult following, with U.S stores and consumers importing styles from the UK. Over time, the shoe’s status continued to grow, with the AF1 Carnival acting as a true reflection of London culture. Most recently, however, was Samuel Ross’ A Cold Wall* take on the shoe that paid homage to the architecture of the city.

To celebrate the models 35th anniversary Nike looked to four contemporary Londoners to share their individual perspectives on the Air Force 1 and its legacy in London, with AJ Tracey commenting on how highly the city regards the shoe: “You could be going somewhere nice — to the club, for example — and wear a nice shirt, smart trousers and then instead of formal shoes, you would wear a pair of fresh pair of Air Force 1.”

To read more click HERE

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