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After a 3 year wait the New Balance store has finally opened in London’s West End which is fast becoming the mecca for a lot of trainer stores. We have to take our hat off to the brand for their efforts as this store is no small feat boasting some 14,000 sq ft of floor space set over three floors.

Whilst we were in attendance last week at the grand opening, New Balance pulled out all the stops for this.. firstly all the guests were given fantastic wristbands that lit up flashing an array of colours, that kind of reminded me of an 90’s techno rave. We were then entertained by a special choreographed dance performance, needless to say the drinks and nibbles were on tap. (I particularly liked the traditional British theme of the newspaper wrapped fish and chips – Nice touch!). And of course not forgetting the trainers, with a preview of some of their forthcoming wears as well as the slew of creps they had on offer catering for both lifestyle and performance.

The store really creates an immersive brand experience that most NB aficionado’s have been yearning for, from their large displays to striking lighting and a giant digital screen display. The jewel in the crown of the evenings affairs had to be the super limited edition 1500 991 silhouettes on display and available to purchase, specially designed for the launch and inspired by the traditional London Cab. All in all its fair to say, it was a great launch and a pretty cool way to make their presence felt. Check out our gallery above for more pics

If you want to check out the store you can find at 287 – 291 Oxford Street, London. What you waiting on ?


CREPJUNKIE TVF


CREPJUNKIE TVF


CREPJUNKIE TVF


CREPJUNKIE TVF

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PUMA RS-0 LAUNCH BERLIN

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The HO Project Space located in Berlin was the destination for hundreds of guests this past Thursday. Movers and shakers from around Europe came to the RS-0 launch to celebrate the reboot of the PUMA Running System.

The RS-0 is the front-runner in this reboot boasting a classic silhouette with modern highlights and materials. The model will feature in three collaborations that will celebrate key movements in culture by influential brands, in the world of gaming, music, and photography.

Dropping alongside the RS-0 is the RS-100 that originally dropped in 1986 the model is served up textile and leather upper, padded collar, PUMA R-System technology for cushioning, and an icy green rubber outsole.

The third installment in this family will be the once Japanese exclusive RS-350 that dropped 1987. The RS-350 is a numerical step-style to the RS-1 and RS-100. The shoe is an example of streamlined ‘80s running design. Offering support in the midsole as well as rubber details on the heel, this shoe is an elevated version of all the styles in the RS family.

Scroll down to see a photo recap of the event.

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NIKE DESIGNER SEAN MCDOWELL INSPIRATION BEHIND THE AIR MAX PLUS

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Amongst Nike’s pantheon of designers, Sean McDowell is a name that doesn’t get enough credit. The creative brain behind the much loved Air Max TN recently sat down with Nike News to discuss the process of creating the Nike Air Max Plus, which gained its inspiration from a few little-known sources. In his interview, McDowell explains that the inspiration for the creps distinct wavy upper and gradient colourways came from watching palm at sunset at a beach in Florida, while the shank on the midfoot was inspired by a whale’s tail breaching water.

Another little-known fact is that the outsole belonged to footlocker while the upper belonged to Nike. In addition to this creative process, the silhouette went numerous many phases before a final model was approved and was originally dubbed Sky Air.

To read more of this insightful story hit the link and head over to Nike News.

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FEATURES

AJ TRACEY ON THE AIR FORCE 1’S LONDON LEGACY

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While many young Crepjunkie’s may be coping their first pair of Nike’s Air Force 1’s this year, the silhouette has remained a firm fixture in both street fashion and Hip Hop culture since its 1982 inception. Shifting its basketball function to a streetwear standout. Handed down through generations, the look of the model always seems to remain timeless.

Stories of New York’s unwavering support for the shoe are countless, and other cities’ relationships and cultural connections to the Air Force 1 are no exception. During the late ’90s, London maintained a strict underground following of the Air Force 1 prior to its embrace of fashion, music, and celebrity. During this period, the shoe appeal was wholly organic, being adopted and definitively styled by the streets.

JD Sports played a pivotal role in the growing success of the Air Force 1 in London during the early 2000s, through their release of exclusive colourways that gained a cult following, with U.S stores and consumers importing styles from the UK. Over time, the shoe’s status continued to grow, with the AF1 Carnival acting as a true reflection of London culture. Most recently, however, was Samuel Ross’ A Cold Wall* take on the shoe that paid homage to the architecture of the city.

To celebrate the models 35th anniversary Nike looked to four contemporary Londoners to share their individual perspectives on the Air Force 1 and its legacy in London, with AJ Tracey commenting on how highly the city regards the shoe: “You could be going somewhere nice — to the club, for example — and wear a nice shirt, smart trousers and then instead of formal shoes, you would wear a pair of fresh pair of Air Force 1.”

To read more click HERE

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