Hot on the heels of the ‘Big Logo’ Air Max Plus TN announcement, Nike are set to give the Air Max 90 the same treatment. On this outing the Air Max 90 gets a streamlined black and crimson colourway on the upper set atop a clean white midsole. While the uppers appear somewhat seamless, the only thing that breaks up the black colourway is the huge logo on the side! .
Theres no official release date for this drop as of yet, but stay tuned to Crepjunkie.com for more info.
ASICS TIGER GEL LYTE III ‘WASABI’ PACK
ASICS have served up a fashion-food collaboration with retailer END. in the form of this GEL-LYTE III ‘Wasabi’. This new spin on the split tongue model draws its influence from the flavours of the Japanese herb Wasab which is served up with Sushi dishes.
The model is served up with a plush pigskin nubuck upper that mimics the seafoam green colour of Wasabi, with hits of gunmetal on the ASICS stripes depicting the rocky regions in which the herb originates. Other nice touches include a Japanese character patch on the tongue, dual-branded leather footbed and heel patch.
The GEL-LYTE III ‘Wasabi’ sneaker will be packaged inside a bento box and include a wasabi bowl and chopsticks with shoelace aglets upon purchase. With an exclusive London pop-up event, the GEL-LYTE III ‘Wasabi’ launches on March 8th and retails at £120.
VANS ‘GIRLS SKATE INDIA’
Vans, the original action sports brand and icon of creative expression, revealed the next chapter of its global brand campaign, This Is Off The Wall, with “Girls Skate India”. First launched in 2017, This Is Off The Wall showcased the essence of “Off The Wall” through a diverse set of stories, shining a light on the various forms of creativity Vans has always supported.
his year, Vans is taking a closer look at creative communities around the world through a comprehensive campaign of video content and activation platforms that uplift Vans’ pillars of action sports, art, music and street culture, inviting everyone to participate.
“We wanted to tell stories about the communities that grow around creative endeavors, whether it’s skateboarding, art, or music, these activities connect people with one another,” said Jamie Reilly, Vans Vice President of Global Creative. “Vans has been engaging with creatives around the world for more than 50 years. Whether it’s making the first shoes for skateboarders, building skateparks, hosting concerts, or putting on art shows, we love how creativity brings individuals together where they can learn from and inspire each other.”
The first installment of This Is Off The Wall is “Girls Skate India”, an emotional narrative that shows female skateboarders inspiring and empowering the next generation through skateboarding and D.I.Y. spot building, activities that are often considered unorthodox for girls. Featuring Vans athletes Lizzie Armanto and Atita Verghese, “Girls Skate India” shows Indian girls gain confidence through skateboarding and highlights how a nontraditional activity provides an outlet for them to express themselves.
“Girls Skate India” captures the power that skate culture can have on a community. In living by its ethos of enabling creative expression and to share the philosophy of “Girls Skate India”, Vans will mobilize around the world to teach women and girls how to skateboard through a series of global skate clinics beginning March 8, 2018, International Women’s Day.
Vans will host more than 100 skateboarding clinics in major cities such as Brooklyn, Chicago, London, St. Petersburg, Shanghai, Bangalore, São Paulo, and Mexico City, inviting women to learn something new alongside their peers and together inspire a new wave of women’s skateboarding progression. From experts to beginners, Vans welcomes everyone to these clinics and encourages the emerging women’s skate community to come together and celebrate creativity. Visit vans.eu/girlsskate to learn more about skate clinics near you.
“Vans is skateboarding, and we are committed to ensuring that anyone, anywhere has the opportunity to discover this unique form of creative expression,” shares April Vitkus, Senior Director of Vans Global Brand Marketing. “We are hopeful that shining a light on skateboarding to girls and women will showcase how empowering it can be.”
“Girls Skate India” is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.eu/girlsskate and join the conversation by using #OffTheWall on social media.
Nike Unlaced is ‘a fantasy sneaker destination for women’ that is being unveiled during Paris Fashion Week, this is a new project that is aimed at redefining the future state of footwear for women.
The main purpose of this initiative is to inspire new and innovative curations, product styling and collaborations, whilst also helping to increase female representation in a predominantly male-dominated sneaker community.
While the underserved female market has always been an issue for the many brands who never seem to hit the mark, this welcomed project will launch in the summer of this year, and Nike claims that Nike Unlaced will be a fantasy sneaker destination for women, redefining the ways in which brands have served women to date.
The four key areas they are focusing on will be Expanded sizing unisex sizing on select styles and collaborative collections such as Virgil Abloh X Nike The TEN reducing the frustration of missing out on sizes. Sizes will also extend to Nike Air Force 1 and Air Max lines, providing ever-increasing options to collect, rock or stock.
Unique Retail Experiences local Nike Unlaced product curations by influential creatives and stylists from New York, Paris, London, Shanghai and more are coming soon.
Exclusive Services from personalised styling to VIP member experiences (including same-day delivery and exclusive hours), Nike Unlaced will increase connectivity and access to sneakers for women.
Creative partnerships with the likes of A.L.C.’s Andrea Lieberman and the International Girls Crew on the iconic Nike Cortez have also given new scope to sneaker collaborations; another highlight is the recent The 1 Reimagined project, Nike’s first collection of footwear designed entirely by a 14-strong female design collective.
FIRST LOOK: NIKE AIR 270
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