adidas Originals unleashes the second chapter in their ongoing collaboration with Daniel Arsham. Chapter two of ‘Hourglass’ continues to explore the notion of societies expectations about time focusing on the present. As the film jumps from past to present, the presence of an hourglass remains an iconic symbol that connects each fleeting moment in time. This time around, the journey continues in Rio where Arsham has traveled to prep for his zen garden project. The plot unfolds to reveal tensions developing with the upcoming installation. Interlaced with scenes from the past, the film depicts Arsham who is transported back to his childhood only to reveal memories that have informed his creative practice today. The documentary style format and film treatment further blend and distorts one’s understanding of linear time creating an atmosphere of mystique and encapsulates the spirit of Arsham’s artistic work.
The PRESENT in the collaborative series with adidas Originals boasts a monochromatic execution, the ‘New York PRESENT’ style is uniquely identifiable with a matte grey neoprene upper, BOOST tooling and bears the signature co-branding of adidas Originals and Daniel Arsham.
The adidas Originals by Daniel Arsham ‘New York PRESENT’ will become a shoe of the moment and be available globally on December 9th, pre-launch at KITH Miami December 8th.
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